As an overconfident rookie in the IT industry, how can you stand out in the noise of all the digital events that are produced today? Well, you add a snow storm and invite speakers from the entire world to a wintery and cold studio on a warm late summer’s day in September.

Snowflake invited their customers and partners to a live broadcast with presentations of the latest innovations within Snowflake Cloud Data. The internal moderator opened the event in a snow storm on a winter-decorated stage. During the day there were inspirational speakers from all over the world presenting both physically and digitally. The agenda also included a panel discussion with four partners and six live broadcasted breakouts with participants from all the Nordic countries.

During the event attendees could chat with Snowflake employees to get their questions answered in real time.

We also recorded behind-the-camera-interviews onsite with guests and partners that could later be used to promote Snowflake on social media.