Nissan Working Stars Tour
The purpose of Nissan Working Stars Tour was to show the fleet of LVC cars to the real heroes in the country: the craftsmen. In order to get their attention, we arranged a twelve-stop road show where we invited the target group for breakfast at different building department stores that they visited in the mornings to procure materials.
We built a trailer, offered breakfast, planned competitions where they could win gift certificates at the department store and offered the opportunity to see the cars we had brought to each place. The result of the road show? Loads of visitors and many concrete leads.