Swedish Match Fire up

Swedish Match Europe Division gathered almost 1000 people at Eriksbergshallen in Gothenburg. This was the first time ever that all the divisions gathered at the same venue. The purpose was to unite spark and dialogue and create an understanding for the company’s values, culture and the vision “A world without cigarettes”.

The event was named “Fire up” and the theme was fire in different packaging.

The aim was to lift the employees in different ways and therefore the programme was mostly interactive, and we had everything from Speed meetings to Open Space – the involvement from the employees actively contributed to the content.