Reitan Convenience gathers almost 1000 people each year; franchisees, suppliers and employees in the service office - to a two-day national meeting. The participants get to take part in a very ambitious stage program that moves everyone and which in a remarkable way blends benefit with pleasure. Added to this is an extensive expo and great social events.
Attending this national meeting is the highlight of the year for the vast majority and every year there is a measurable increase in sales generated immediately after the gathering. Recently, Stockholm and the Globe hosted - this time on the theme "Passion". The Swedish television host Gry Forsell was the MC, we met guests who shared their passions – both private and professional.
You quickly realized that in order to achieve success you have to love what you are doing - otherwise you can’t go all the way. The measurements after the event showed an increase in both pride and inspiration, as well as the understanding of the head office's investments.